Access the B.U.I.L.D. framework worksheet

A working document for planning your next email flow properly, before you write a single word of copy.

This worksheet walks you through the same five questions as the BUILD framework, business context, user context, intent, logic and data, and delivery plan, so every flow starts with a clear reason to exist. Use it flow by flow, and keep coming back to it.

Benefits

• Feel confident in your setup, because you'll always know why it's built the way it is, not just hope it's working

• One clear goal per flow, which you’ve decided before a single email gets written, including how you’ll measure your success

• A logic map that catches what most flows miss, including: triggers, exclusions, and what happens if someone doesn't convert

• You’ll be able to give a straight answer next time someone asks if a flow's working, instead of guessing

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