A star-shaped geometric pattern with multiple triangular points radiating outward from a central black diamond.

02 - Create the system

The Intentional Build

Most businesses reach a point where they know what needs improving in their email marketing - but nothing has quite brought it together yet.

Maybe there are a few automations running in the background. Maybe some were set up a long time ago. Or maybe they’ve never been built at all.

The Intentional Build is where everything starts working together.

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What The Intentional Build is

This is where I map your customer journey and translate it into a carefully crafted set of lifecycle automations that support your business day to day.

Instead of relying on manual effort or one-off campaigns, email begins working consistently in the background, supporting new subscribers, guiding customers, and re-engaging people over time. The result is email that not only feels organised, but reliably supports revenue over time.

By the end, you’ll have a clear, intentional system, designed, written, and built for you, that feels aligned with your brand and your goals.

Your team will understand how it works and how to manage it confidently.

What we build

I map each stage of your customer journey, write the emails, and build them inside your platform so everything works together from day one.

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Depending on your starting point, this may involve creating new automations or refreshing existing ones across key lifecycle stages such as:

  • Welcoming new subscribers

  • Supporting consideration and abandoned journeys

  • Nurturing customers after purchase

  • Re-engaging people who have gone quiet

  • Gently sunsetting disengaged contacts

Each part is designed as part of a connected system, not a collection of separate flows.

Who this is for

The Intentional Build is a great fit if:

  • You have an audit or clear plan but need help implementing it

  • Your automations feel messy, outdated, or incomplete

  • You want email to support your business consistently, not just occasionally

  • You’d like campaigns and automations to work together more effectively

  • You want a reliable lifecycle in place that your team can confidently run

What this isn’t

This isn’t ongoing campaign management or constant hands-on support.

It’s a focused, done-for-you project to put the right system in place so your email marketing can run intentionally day-to-day.

What you’ll leave with

You’ll have a complete lifecycle in place that:

Runs consistently in the background

Supports your campaigns rather than replacing them

Drives revenue beyond individual sends

Feels clear and manageable to maintain

I’ll walk you through everything so you understand what’s been built, how it works, and how to manage it confidently going forward - so the system doesn’t depend on one person to maintain it.

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Timeline & investment

The Intentional Build typically takes place over 4-6 weeks.

Investment typically sits between £6,000 - £7,500 + VAT, depending on the size and complexity of your account.

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Happy Clients!

  • “When Holly asked me for a recommendation, my heart sank. Not because recommending her is difficult, but because it means spotlighting a rare talent we'd rather keep a secret. If email marketing has a Holy Grail, it's finding that triple threat of technical expertise, beautiful copywriting skills and excellent client communication. Holly is exactly that.”

    James, The Inbox Club

  • “Holly is the safest of safe pairs of hands. In fact, she's a whole lot more than that. She's able to come into a brand, quickly diagnose where improvements can be made across the CRM stack and then get on with implementing the changes without faff. Strategic & executional, she has been integral to helping Brand Hackers build out our CRM offering. Highly recommend!”

    James, Brand Hackers

  • “We loved working with Holly on our email marketing project. She has a huge amount of knowledge on CRM platforms and took the time to really get to know our business inside and out. The changes she suggested and implemented made a big difference and she’s an absolute joy to work with!”

    Rhi, WagWorks

  • "Holly is an expert in lifecycle marketing and an absolute pleasure to work with. She's supported us significantly on client accounts from strategy to execution, and driven substantial email marketing revenue growth. She is communicative, and always completes tasks on time and in a thoughtful manner. A huge asset to anyone who works with her!"

    Katie, KM Grow

  • “What can I say, Holly is just a joy to work with. A true professional in every endeavour, she brings not only a huge breadth of skills and experience to her roles but also incredible enthusiasm and diligence. I can't recommend Holly enough if you're looking for a reliable CRM consultant who can take you from A to B, and then some.”

    AC Hayes, Conceptual Copywriter & Content Strategist

What happens next?

If you’d like to explore whether The Intentional Build is the right next step, fill in the short form and we’ll arrange a discovery call.