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03 - Build on the foundations

The Intentional Support

For many businesses, the hardest part of email marketing isn’t knowing what to do - it’s keeping it going.

Plans get busy. Priorities shift. Automations are left untouched. Campaigns become reactive again.

The Intentional Support keeps your team moving forward with clarity and confidence.

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What The Intentional Support is

This is ongoing, structured support to help you implement your roadmap, improve performance, and stay confident in your email marketing.

After an audit or build, the challenge is rarely knowing what to do - it’s making sure it actually gets done. I stay alongside you and your team as changes are put into place, guiding decisions, sense-checking ideas, and helping changes move forward with clarity.

You remain hands-on, but you’re not left figuring things out alone. Each month we focus on what will make the biggest difference next.

Think of this as expert guidance for the people responsible for delivering the work, not a handover of responsibility. This gives you confidence the work is progressing without needing to manage the detail yourself.

What we work on together

Across the month, this may include:

  • Reviewing automation performance and refining where needed

  • Planning and sense-checking upcoming campaigns

  • Improving segmentation and data capture

  • Prioritising next steps from your roadmap

  • Supporting your team as they implement changes

  • Troubleshooting questions as they arise during delivery

  • Building confidence and upskilling your team as we go

The focus isn’t doing more. It’s doing the right things at the right time.

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Who this is for

The Intentional Support is a great fit if:

  • You want an expert to guide your team without outsourcing the work entirely

  • You don’t want your strategy or automations to lose momentum

  • You want accountability so your priorities don’t stay stuck in a strategy document

  • You value expert input as you make decisions

  • You want to keep improving rather than standing still

What this isn’t

This isn’t fully outsourced email marketing or replacing your team.

It’s ongoing support to help you move things forward confidently.

You keep ownership, with guidance when you need it.

What you’ll leave with

Through ongoing support, you’ll gain:

Greater confidence in your email marketing decisions

A clear rhythm and direction

Continuous improvements to performance

A system you fully understand and can maintain

Your team understands what they’re doing, why they’re doing it, and feels confident maintaining it.

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Timeline & investment

The Intentional Support runs on a 3 or 6 month basis.

Investment typically sits between £950 - £1,250 + VAT per month, depending on complexity.

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Happy Clients!

  • “When Holly asked me for a recommendation, my heart sank. Not because recommending her is difficult, but because it means spotlighting a rare talent we'd rather keep a secret. If email marketing has a Holy Grail, it's finding that triple threat of technical expertise, beautiful copywriting skills and excellent client communication. Holly is exactly that.”

    James, The Inbox Club

  • “Holly is the safest of safe pairs of hands. In fact, she's a whole lot more than that. She's able to come into a brand, quickly diagnose where improvements can be made across the CRM stack and then get on with implementing the changes without faff. Strategic & executional, she has been integral to helping Brand Hackers build out our CRM offering. Highly recommend!”

    James, Brand Hackers

  • “We loved working with Holly on our email marketing project. She has a huge amount of knowledge on CRM platforms and took the time to really get to know our business inside and out. The changes she suggested and implemented made a big difference and she’s an absolute joy to work with!”

    Rhi, WagWorks

  • "Holly is an expert in lifecycle marketing and an absolute pleasure to work with. She's supported us significantly on client accounts from strategy to execution, and driven substantial email marketing revenue growth. She is communicative, and always completes tasks on time and in a thoughtful manner. A huge asset to anyone who works with her!"

    Katie, KM Grow

  • “What can I say, Holly is just a joy to work with. A true professional in every endeavour, she brings not only a huge breadth of skills and experience to her roles but also incredible enthusiasm and diligence. I can't recommend Holly enough if you're looking for a reliable CRM consultant who can take you from A to B, and then some.”

    AC Hayes, Conceptual Copywriter & Content Strategist

What happens next?

If you’d like to explore whether The Intentional Support is the right next step, fill in the short form and we’ll arrange a discovery call.