Holly Payet smiling at a desk with a glass of water, a closed green notebook with a pen, a silver laptop, and a background of potted plants on a wooden wall.
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Email marketing support for growing businesses

Intentional email marketing, without the overwhelm

Most businesses know email should be doing more for them. They just don’t know where to start, what to prioritise, or how to make it all work together.

That’s where I come in.

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Work together

No team sets out to have email marketing slip down the list.

Priorities compete, time gets tight, and improvements stall. Automations run untouched and campaigns become reactive again.

You know email should be contributing more consistently - it just hasn’t been set up that way yet.

I’ll help you get your email strategy back on track and restore your confidence in it along the way.

How we move your email marketing forward

You don’t need everything at once - just the right next step, and clarity on what comes after it.

We work through three clear stages, depending on where your email marketing is today.

Some businesses need all three. Others only need one.

We’ll work out the right place to start together.

Get in touch

Start with clarity

Understand what’s working, what isn’t, and what to prioritise next.

Create the system

Put the right lifecycle automations in place so email supports the business day to day.

Build on the foundation

Keep improvements moving and give your team confidence in what to do and why.

The three ways we can work together

  • A star-shaped design with eight points in brown color over a transparent background.

    The Intentional Audit

    A strategic review of your email marketing to understand what’s working, what isn’t, and where to focus next.

    You leave with a clear roadmap your team can act on with confidence.

    Perfect if you’re unsure what to prioritise or suspect email could be working much harder for your business.

    Start with clarity
  • Open envelope with blank white sheet of paper inside

    The Intentional Build

    I map your customer journey and implement lifecycle automations that work consistently in the background.

    The result is a structured system your team can manage and that supports revenue over time.

    Perfect if you know your automations need attention or you want email to start working for you automatically.

    Create the system
  • Two semicircular shapes, one beige and one brown, overlapping each other on a white background.

    The Intentional Support

    Ongoing expert guidance to help your team deliver the right work and keep momentum after the strategy is set.

    You stay in control, with support to make sure priorities actually happen.

    Perfect if you want expert support without handing your email marketing over completely.

    Build on the foundation

What clients say about the experience…

  • “Holly stepped in as our fractional CRM and marketing resource for our B2B FMCG consultancy and immediately became an extension of our team. She revamped our email strategy, introducing targeted campaigns that consistently drive qualified leads to our recruitment, commercial, and new business teams. What impressed us most was how quickly she picked up our brand voice – making our email sign-off process so much more streamlined. Having Holly as our ongoing partner has been transformative for our lead generation and comms strategy with potential and existing clients.”

    Thea Alexander, CEO of YF

  • “When Holly asked me for a recommendation, my heart sank. Not because recommending her is difficult, but because it means spotlighting a rare talent we'd rather keep a secret. If email marketing has a Holy Grail, it's finding that triple threat of technical expertise, beautiful copywriting skills and excellent client communication. Holly is exactly that.”

    James, The Inbox Club

  • “Holly is the safest of safe pairs of hands. In fact, she's a whole lot more than that. She's able to come into a brand, quickly diagnose where improvements can be made across the CRM stack and then get on with implementing the changes without faff. Strategic & executional, she has been integral to helping Brand Hackers build out our CRM offering. Highly recommend!”

    James, Brand Hackers

  • “We loved working with Holly on our email marketing project. She has a huge amount of knowledge on CRM platforms and took the time to really get to know our business inside and out. The changes she suggested and implemented made a big difference and she’s an absolute joy to work with!”

    Rhi, WagWorks

  • "Holly is an expert in lifecycle marketing and an absolute pleasure to work with. She's supported us significantly on client accounts from strategy to execution, and driven substantial email marketing revenue growth. She is communicative, and always completes tasks on time and in a thoughtful manner. A huge asset to anyone who works with her!"

    Katie, KM Grow

  • “What can I say, Holly is just a joy to work with. A true professional in every endeavour, she brings not only a huge breadth of skills and experience to her roles but also incredible enthusiasm and diligence. I can't recommend Holly enough if you're looking for a reliable CRM consultant who can take you from A to B, and then some.”

    AC Hayes, Conceptual Copywriter & Content Strategist

Meet your email marketing partner

I’m Holly, the email strategist behind The Intentional Inbox.

For the past decade I’ve worked with businesses of all sizes, from growing teams to global brands, helping them bring clarity and structure to their email marketing.

My role isn’t to take email off your hands, but to make sure it works - giving you and your team direction, confidence and a system that performs consistently over time.

More about Holly

Start the conversation

The first step is always a chat.

Rather than booking straight into my diary, I ask you to share a little about your business and what’s currently happening with your email marketing. This helps me understand the stage you’re at and ensures our time on a call is useful for both of us.

Fill in the short form and I’ll be in touch to arrange a discovery call.

I intentionally work with a small number of clients at any one time so I can give each one the focus and attention they deserve. Filling out this form helps me make sure I’m the right fit for you before we speak.

Holly sitting on a red couch, looking at her phone, holding a notebook, with a wooden wall and a green artwork in the background.
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Get the inside look at what’s working in email, taken from real client results.